Privacy Policy

Last updated: 20.02.2026

We value your privacy and are committed to protecting your personal data in compliance with the EU General Data Protection Regulation (GDPR).


1. Controller Information

This website is operated by:
Joyful Tales Market
Address: Square de Meuus 38, Brussels, Belgium
Email: info@joyfultalesmarket.com


2. Personal Data We Collect

When you use our website, we may collect the following personal data:

  • Name, email address, and phone number

  • Shipping and billing addresses

  • Payment information (processed securely via Shopify/our payment provider)

  • Order history and product preferences

  • Information collected automatically, such as IP address and cookies


3. How We Use Your Data

We use your personal data to:

  • Process and fulfill your orders

  • Communicate with you regarding your order or account

  • Improve our website, services, and products

  • Comply with legal obligations

  • Send marketing communications (if you consent)


4. Legal Basis for Processing

We process personal data under the following legal bases:

  • Contract: To process and deliver your orders

  • Consent: For marketing communications

  • Legal obligation: To comply with tax and accounting laws

  • Legitimate interest: To improve our services and website functionality


5. Sharing Your Data

We may share your personal data with:

  • Shipping and delivery providers – to fulfill your orders

  • Payment processors – to process payments securely

  • Legal authorities – if required by law

  • Service providers – who assist us with website hosting, marketing, or analytics

We do not sell your personal data to third parties.


6. Cookies & Tracking

Our website uses cookies and similar technologies to:

  • Improve site functionality

  • Track usage statistics

  • Personalize your shopping experience

You can manage or disable cookies through your browser settings.


7. Data Retention

We retain your personal data only as long as necessary to:

  • Complete your orders

  • Comply with legal obligations

  • Maintain records for tax or accounting purposes

After this period, your data will be securely deleted or anonymized.


8. Your Rights (GDPR)

You have the following rights regarding your personal data:

  • Access your data

  • Request correction of inaccurate data

  • Request deletion of your data (“Right to be forgotten”)

  • Object to processing for marketing purposes

  • Request restriction of processing

  • Request data portability

To exercise these rights, contact us at: info@joyfultalesmarket.com


9. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or disclosure.


10. Minors

Our website and services are not intended for children under 16. We do not knowingly collect data from minors.


11. Changes to This Privacy Policy

We may update this policy from time to time. Any changes will be posted on this page with the last updated date.


12. Contact

If you have questions or concerns about your privacy, please contact us at:

Joyful Tales Market
Square de Meuus 38, Brussels, Belgium
Email: info@joyfultalesmarket.com